We believe that we are currently experiencing immersion processes in digital technologies that can bring positive and negative impacts at the same time - that are rapidly reconfiguring our society as they advance in many areas and sectors.

We believe that many of these innovations are not promoting equity. It means that they are not generating more justice, promoting equal rights and opportunities for those who need them most. Moreover: they are not contributing in their fullness to a better and fairer world.

We understand that society needs more research focused on the progressive and regressive effects of these innovations on economics, sustainable development and democracy. All that in order to develop proposals that reconcile technological innovation with equity.

We want to take advantage of the windows of opportunity that these innovations are creating in the social, environmental, economic, political and cultural spheres and impact public policies, business practices and jurisprudence focused on generating more equity.

We adopt systemic thinking as a methodology for understanding and proposing changes in the direction mankind is taking when implementing disruptive technologies.


Research and action project to understand the possible impact of non-human profiles on social networks in the 2018 elections. In addition, the initiative seeks to have a positive impact on this scenario, including recommendations for the ethical use of this technology and the creation of a platform for Robots identification and denunciation.

It is an initiative focused on providing a qualified and automated service to verify the likelihood of social networking profiles being automated or non-human - the so-called "bots." This Platform is an initiative of the Institute of Technology and Society (ITS-Rio) and the Technology & Equity Institute (T&EI) and is being developed by AppCívico.


We developed, in an original way, a Methodology based on concepts extracted from Systems Theories.

In the complex world in which we live, we consider systemic thinking as the most effective approach to gaining a deep understanding of a particular theme or problem, identifying its causes, and finding points of intervention that offer great opportunities for change. Our Methodology promotes this through the following actions:

  1. Drawing Systemic Maps1;
  2. Identify Leveraging Points of Systemic Change² from the Map2;
  3. Catalyze Systemic Changes through the following actions:
    • Dissemination and deepening of Maps and Leverage Points;
    • Articulation of actors to implement leverage points;
    • Qualification in Systemic Thinking;
    • Consulting for implementation of Leverage Points.

  1. Systemic map: A graphical model that represents, in a simplified way, the reality of a complex system, including measurable sets, processes, flows and actors.
  2. Systemic Leverage Points: They are points within a system - a corporation, an economy, a living body, an electoral system, an ecosystem - where a small but precise change in something can produce great transformations in everything.

What We Do


Detailed research projects on topics related to technology and equity with content such as: justification, context, problems, hypotheses, bibliographic review (including case studies), research methodology, technologies involved, costs involved, risks, opportunities, trends, recommendations, conclusions, bibliography, main interest groups, etc. Our White Papers of up to seven pages will contain executive summary, national and international context, national and international statistics, technologies used, risks, opportunities, recommendations, conclusions.

Incidence with strategic interest groups

Our projects always involve the production of personalized content and communication strategies with interest groups, such as decision makers and influencers in the researched topics. Based on our extensive contact network, we will hold meetings and presentations to influence them in the adoption of systemic change strategies proposed in our Research and White Papers. In addition, we also develop technological platforms in partnership with other actors, whenever this shows a relevant strategy of incidence and systemic transformation.

Mobilizations and campaigns in society

Our contents, projects and campaigns are always aimed at reaching social movements, ordinary citizens, mass media and independent, authorities, universities, research centers, etc. The research contents will be articulated with projects and technological platforms.

Strategic communication of causes

All research products will be published online (in Portuguese, English and Spanish) with Creative Commons license that will allow ample access and non-commercial reproduction of these materials.

Mission, Vision and Values


Our research and projects inspire hundreds of public policies and private initiatives that positively impact the lives of millions of people, especially the most vulnerable.


Achieve equity with ethical use of technology.


  • Troubleshooting with a focus on humanity.
  • Advocating the precautionary principle as the basis for innovation.
  • Promote equity and inclusion as a standard in our activities.
  • Defend the regeneration of the ecosystems we all depend on.
  • Understand complexity to achieve positive systemic impact.
  • Build and innovate on existing knowledge.

Who We Are

He has short hair and is short-bearded

Ariel Kogan

Coordinator of the Legal Vote. Director of the Tikun Foundation (Argentina). Industrial Engineer from Universidad Nacional de Cuyo (Argentina) and ENISE (France). Partner of the Sinapsis Company. AppCívico Consultant. He was Executive Director of Open Knowledge Brasil. Member of the Creative Council of Minha Sampa. Advisory Board Member of the initiatives: Rede Nossa São Paulo, ICLEI Brasil, Gênero e Número (Gender and Number) and Muove Brasil.

He is wearing glasses, has a short beard and has straight and short hair

Márcio Vasconcelos Pinto

He is a business administrator (Master and Bachelor) with 25 years of professional experience. At Avina Foundation, was manager of the area of Technology for Social Change; was the General Coordinator of the Latin American Fund for Civic Innovations, coordinator of the Latin American Open Data Initiative (alliance among the International Development Research Center of Canada, ECLAC, OAS); representative of Latin American civil society on the Executive Committee of the Open Data Working Group of the Open Government Alliance.

He has short, straight hair

Thiago Rondon

Entrepreneur who works to rebuild business and society with the positive use of technology. He is currently the Executive Director of EOKOE, which supports organizations in the exploration of new purposes and in the AppCívico that works with civic technologies among politicians, governments and civil society. He writes weekly in the column Multidões (Crowds) in Época Negócios Magazine about “technology, organisms and power”. Enthusiast and collaborator of free software projects and the movement of open data.


Ana Guerrini talking on microphone and smiling. She has curly hair above her shoulders

Ana Guerrini

Graduated in Economics from the University of São Paulo, with a Master’s Degree in Latin American Studies at the University of Oxford and a Doctorate in Information and Knowledge Society from the Universitat Oberta de Catalunya. She has developed works in the fields of participatory processes, transparency and the use of technology and data to make urban planning and public policies more democratic and effective. Today she is Head of Public Policy and Research at 99 and works with governmental organizations, civil society and academia in initiatives to transform urban mobility.

Álvaro Teófilo smiling. He has short, wavy hair

Álvaro Teófilo

Álvaro Teófilo has worked in the Brazilian financial market in the last 20 years in leading positions in the Cyber Security and Fraud Prevention themes. He was Business Information Security Officer of Citigroup in Brazil, CSO of Caixa Seguradora and Santander Group and Executive Superintendent of Security and Fraud at Banco Original. He is currently Director of Digital Identity Solutions at Tempest Security Intelligence, one of the most important references in cyber security in Brazil. He holds a degree in business administration from Anhembi Morumbi University, studied Innovation at Harvard Business School and graduated from Carnegie Mellon University in the CyberSecurity Global Leadership Training course.

Cláudia Pires smiling. She has shoulder length straight hair

Cláudia Pires

Postgraduate in Marketing in Berkeley, with an MBA in Business and Sustainable Management. 20 years experience developed in the areas of Marketing, Business Management and Sustainability of multinationals, such as PepsiCo, Quaker, Dana and Basf. She has carried out special projects for Santander Bank, Grupo Pão de Açúcar, Natura, Nestlé, Heineken and Brasil Kirin. She founded so+ma in January 2015. In 2017 she was recognized as the professional who best represented ODS 12 (Responsible Consumption and Production) of the UN Agenda for 2030 with the Abraps Prize and “Virada Sustentável” (Sustainable Turnaround).

Fernanda Campagnucci smiling. She has short black hair

Fernanda Campagnucci

Fernanda Campagnucci has a degree in Journalism from ECA-USP and a master’s degree in education from the University of São Paulo (USP). Fernanda is an analyst of public policies and government management at the São Paulo City Hall, where she has been developing transparency, public integrity and civic technologies projects since 2013. Currently, she coordinates Pátio Digital, an open government initiative of the Municipal Education Department. She is a Fellow of the Open Government of the Organization of American States and a member of Open Data Institute’s Open Data Leaders Network.

Gabriela Agustini smiling. There are buildings in the background and a cloudy sky

Gabriela Agustini

Gabriela Agustini is founder and executive director of Olabi - an organization focused on stimulating the use of technologies for social transformation. Gabriela is also a professor of culture and technology at Candido Mendes University, curator of Colaboramerica and board member of Global Innovation Gathering. Gabriela is a co-organizer of the collection “De Baixo para Cima” (Publ. Aeroplano) and was a UNESCO consultant in the area of innovation and creativity.

Ricardo Abramovay. He has gray hair, a short gray beard, and wears glasses

Ricardo Abramovay

Ricardo Abramovay is a Senior Lecturer in the Environmental Science Program at IEE / USP. He joined the Economics Department of FEA / USP in 1983, where he has been a Full Professor since 2001. He is the author of “Paradigms of Agrarian Capitalism in Question” (ANPOCS Award), “Beyond the Green Economy” and coauthor of “Zero Rubbish: Solid Waste Management for a Prosperous Society” (Sustainable Planet), among other works. It is currently working on the relationship between sustainable development and digital revolution.

Santiago Siri sitting, smiling. He has short, straight hair

Santiago Siri

Founder of the Democracy Earth Foundation - a nonprofit organization dedicated to building incorruptible digital civic tools - an initiative supported by leading seed entrepreneur Y Combinator. Founder of Partido de la Red (the first digital political party to run for the elections). Partner of Bitex.la, a leading bitcoin fintech company in Latin America. He published “Hacktivism” in 2015 with Random House. Co-founder of the Argentine Game Developers Association. Member of the World Economic Forum. In 2007, he founded Popego, a large pioneering data laboratory bought by boo-box (Brazil) in 2011.

Rodrigo Leão serious. He has a red beard and short hair

Rodrigo Leão

Rodrigo Leão is a founding partner of the Casa Darwin communication agency and Professor of MBAs in Marketing, International Executive and International MBA of FIA (Foundation Institute of Administration). He made his advertising career assisting some of the biggest clients in Brazil, such as Itaú Bank, Bombril, Sadia, Grendene, Melissa, Safra Bank and the newspaper Folha de S. Paulo among others. In addition to advertising, he worked as a journalist and columnist writing for vehicles such as Folha de S. Paulo, Metro, Meio & Mensagem, Capricho, Trip, Bizz Magazine and Parents & Children. Rodrigo is a composer of soap opera themes and successful songs with the band Skank and sambas with the Clube do Balanço.